Category Archives: Marketing

This forum will contain all posts about marketing and how writing has become an integral part of their success

PR Pitches are like a Job Interview…and Sales

While exploring ScoopIt this morning I came across an article from Ragan’s PR Daily titled “A 14-Step Guide to Pitching ‘Big Fish’ Reporters”. It’s all about how to convince the reporter to want the story you’re writing; about selling your story…key … Continue reading

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Why People who have Worked in Customer Service Make the Best Public Relations Staff

I have worked at Caribou Coffee for the past 3 1/2 years and up until recently I thought the only things it taught me were a severe coffee addiction and the difference between types of chocolate, types of coffee and … Continue reading

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Creative Marketing Can Enhance and Reinforce Public Relations

I find myself increasingly interested in what companies are doing to stand out and be creative without straying from the image they want the public to associate them with-other than those obnoxious ads on search engines like Yahoo that suddenly … Continue reading

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