Author Archives: elizalynnsteely

PR Pitches are like a Job Interview…and Sales

While exploring ScoopIt this morning I came across an article from Ragan’s PR Daily titled “A 14-Step Guide to Pitching ‘Big Fish’ Reporters”. It’s all about how to convince the reporter to want the story you’re writing; about selling your story…key … Continue reading

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Writing, Reading and Marketing…They’re Not Separate

Language-writing in particular-never ceases to amaze me. With it we can promote ourselves, make recommendations, induce feelings, build relationships and communicate anything from the fact we hate chocolate to the fact we don’t know how to iceskate to the undying … Continue reading

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Writing Tips

Tutoring writing has been one of the most enriching and eye-opening experiences I have had in my college career. It has identified several common pitfalls, ways to overcome frequent hurdles and tips for being able to get it all out. … Continue reading

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Why People who have Worked in Customer Service Make the Best Public Relations Staff

I have worked at Caribou Coffee for the past 3 1/2 years and up until recently I thought the only things it taught me were a severe coffee addiction and the difference between types of chocolate, types of coffee and … Continue reading

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Creative Marketing Can Enhance and Reinforce Public Relations

I find myself increasingly interested in what companies are doing to stand out and be creative without straying from the image they want the public to associate them with-other than those obnoxious ads on search engines like Yahoo that suddenly … Continue reading

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Professional Communication Rules People Often Forget

My double major in Marketing and Professional writing has exposed me to two very different worlds that adhere to the same misconception: people who are good at writing aren’t good at business and vice versa. It’s something that has plagued … Continue reading

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